TLDR: How pest control companies rank for wasp nest removal, termite inspection, and monthly service — without looking like a national call center.
Pest control has two clocks: the panic search ("wasp nest above the door") and the route search ("monthly pest control [city]"). National brands win TV. Local companies win Maps if the profile shows a tech, a truck, and last week's jobs.
Panic keywords vs route keywords
Emergency
- ▸"wasp nest removal near me"
- ▸"bee removal [city]" (only if you do live removal vs spray)
- ▸"bed bug exterminator"
- ▸"wildlife removal" (only if licensed for it)
Recurring
- ▸"pest control [city]"
- ▸"quarterly pest service"
- ▸"termite inspection [city]"
- ▸"mosquito treatment"
List pests you actually treat in Services. "Everything" is how you get a scorpion job you are not insured for.
Categories
Primary: Pest control service. Secondary: termite service, wildlife removal, bee removal — if true.
Do not use Home Inspector as a back door into termite reports unless that is a separate licensed business.
Photos and safety theater that is real
- ▸Tech in PPE at a real property
- ▸Trap / bait station (not a stock clipart ant)
- ▸Truck with license and company name
- ▸Before/after of a nest removal
People hiring for bed bugs are ashamed and skeptical. A real face and a real truck beats a logo on a black background.
Reviews: mention the pest
Ask: "Would you mention what we treated? It helps neighbors with the same problem find us." Google and future customers both use that language.
For "they didn't come back" reviews, post the warranty / retreat policy once, then take it to the phone. Do not argue whether the customer still has ants.
Service area and same-day
If you advertise same-day, your hours and "open now" must match dispatch. A 4.9 rating dies when the third same-day no-show review lands.
Keep the service area tight enough that a tech can hit a panic job today.
Seasonal posts
- ▸Spring: ants, termite swarmers
- ▸Summer: mosquitoes, wasps
- ▸Fall: rodents, winterization
- ▸Winter: wildlife in attics (if you do it)
A national brand will still buy ads. Your advantage is a local post with a photo from this zip code.
Citations and applicator licenses
State pesticide applicator license lookup, city business license, and manufacturer "authorized" locators (if you use their labels) are the citations that matter. Match the legal name.
Ninja for pest control keeps posts and review replies going during swarm season.