BrightLocal alternative for local SEO
BrightLocal is local SEO software built for agencies: citation building, reporting, and rank tracking you operate yourself. Ninja (easyninja.co) is done-for-you Google Business Profile software for a local business owner. You connect Google; Ninja helps with categories, descriptions, services, photos, and keywords. Listing sync, posts, and review replies are add-ons you approve. If you want a white-label reporting suite, BrightLocal is the better fit. If you want the Google Business Profile work done for you, use Ninja.
Built for local businesses
Price table — Ninja $69 / $99
| Plan | Ninja | BrightLocal |
|---|---|---|
| Starter | $69/moOne local business on the dashboard. Ninja MCP is not included. | Location-based Track / Manage / Grow software. See brightlocal.com/pricing. |
| Professional | $99/moSame Google Business Profile work, plus Ninja MCP / Your Agent. | Location-based Track / Manage / Grow software. See brightlocal.com/pricing. |
Month-to-month. Cancel with 10 days notice. Optional add-ons are priced on /pricing.
| Feature | Ninja | BrightLocal |
|---|---|---|
| Built for | Local business owner | Agencies / DIY SEOs |
| Google Business Profile | Connect Google Business Profile, then Ninja helps with categories, descriptions, services, photos, and keywords. | Reporting and local tools; not a DFY Google Business Profile concierge |
| Citations / listings | Allowlist Google, Apple Maps, Bing, Facebook, Yelp, Instagram, and TripAdvisor; ~125 sync in the background (+118 hidden) | Citation builder / auditor you run |
| Google posts | Ninja drafts Google posts from your vault; you approve before they publish. Social is an add-on. Facebook and Instagram post after you connect those networks. Views and calls from posts show after the first live post. | Not Ninja’s posting add-on |
| Review replies | Ninja drafts review replies; you approve and send. Power Reviews is an add-on. 1–2 star replies stay human. Ask-for-reviews is a message you copy and send. | Reputation features in their product |
| Rank tracking | Results in the Ninja dashboard | Core BrightLocal product |
| AI search scanner | Not a live ChatGPT/Perplexity/Gemini scan | Not Ninja’s claim |
| Pricing model | Month-to-month Starter / Professional (see /pricing) | BrightLocal subscription; see brightlocal.com |
| Contract | Cancel with 10 days notice | Their terms |
What's inside the platform
Every Ninja subscription includes the AI tools you need to rank, grow, and convert local search traffic.
Google Business Profile done for you
Connect Google Business Profile, then Ninja helps with categories, descriptions, services, photos, and keywords.
Listings add-on
Allowlist Google, Apple Maps, Bing, Facebook, Yelp, Instagram, and TripAdvisor. Not a DIY citation builder.
Keywords
Buying-intent keyword suggestions. Search volume is estimated.
Posts you approve
Ninja drafts Google posts from your vault; you approve before they publish. Social is an add-on. Facebook and Instagram post after you connect those networks. Views and calls from posts show after the first live post.
When BrightLocal is the better fit
If you are an agency or DIY SEO who needs white-label citation reports, rank tracking you operate yourself, and a toolkit you run, BrightLocal is the better fit. Ninja is not trying to replace that job.
When Ninja is the better fit
If you own one local business and want Google Business Profile work done for you — categories, descriptions, services, photos, and keywords — Ninja is built for that. Listing sync, posts, and review replies are add-ons you still approve.
Frequently asked questions
Common questions about Ninja and what's included with every plan.