Compare Ninja with BrightLocal, Yext, and Birdeye
Use this hub to pick the right tool. Ninja (easyninja.co) is done-for-you Google Business Profile software for a local business owner: Starter $69/mo, Professional $99/mo. BrightLocal is DIY local SEO software for agencies. Yext is enterprise listing syndication. Birdeye is an enterprise review inbox. Ninja is not an AI-visibility scanner and not a missed-call text-back product.
Built for local businesses
Ranking — who is best for what
Not a keyword-rank score. This is who each product is built for.
| Feature | Ninja | BrightLocal |
|---|---|---|
| Best for | Local business owner who wants Google Business Profile done for them | Agencies and DIY SEOs who run citations and reports |
| Ranking | 1st pick when the job is done-for-you Google Business Profile | 1st pick when the job is a local SEO toolkit you operate |
| Google Business Profile | Connect Google Business Profile, then Ninja helps with categories, descriptions, services, photos, and keywords. | Reporting and local tools; not a DFY Google Business Profile concierge |
| Listings | Allowlist Google, Apple Maps, Bing, Facebook, Yelp, Instagram, and TripAdvisor. About 125 sync in the background. | Citation builder / auditor you run |
| Posts and reviews | Ninja drafts Google posts from your vault; you approve before they publish. Social is an add-on. Facebook and Instagram post after you connect those networks. Views and calls from posts show after the first live post. Ninja drafts review replies; you approve and send. Power Reviews is an add-on. 1–2 star replies stay human. Ask-for-reviews is a message you copy and send. | Their product; not Ninja’s add-ons |
Price table — Ninja $69 / $99
Live Ninja prices. BrightLocal bills by location on their own site; we do not invent their numbers.
| Plan | Ninja | BrightLocal |
|---|---|---|
| Starter | $69/moOne local business on the dashboard. Ninja MCP is not included. | Location-based Track / Manage / Grow software. See brightlocal.com/pricing. |
| Professional | $99/moSame Google Business Profile work, plus Ninja MCP / Your Agent. | Location-based Track / Manage / Grow software. See brightlocal.com/pricing. |
Month-to-month. Cancel with 10 days notice. Optional add-ons are priced on /pricing.
What's inside the platform
Every Ninja subscription includes the AI tools you need to rank, grow, and convert local search traffic.
Ninja vs BrightLocal
BrightLocal is the agency toolkit. Ninja is Google Business Profile done for the owner. Full page with when BrightLocal is the better fit.
Ninja vs Yext
Yext is enterprise listing syndication. Ninja is Google Business Profile-first on an allowlist for one local shop.
Ninja vs Birdeye
Birdeye is an enterprise review inbox. Ninja drafts review replies you approve and send, as an add-on.
What Ninja actually ships
Connect Google Business Profile, then Ninja helps with categories, descriptions, services, photos, and keywords.
Honest cons of Ninja
Ninja is not a DIY citation builder, not white-label agency reporting, not enterprise listing syndication, and not a full review-survey suite. Voice Search is a guide page. AI Search Visibility is not a live scan. Posts and review replies need owner approval. If you need those other jobs, pick BrightLocal, Yext, or Birdeye.
- No live ChatGPT / Perplexity / Gemini scanner
- No missed-call text-back
- No agency white-label citation reports
- Listing dashboard shows 7 directories; the rest stay in the background
When BrightLocal is the better fit
Agencies and DIY SEOs who want to run rank tracking, citation audits, and white-label reports themselves. Ninja will not replace that workflow.
When Ninja is the better fit
A single-location owner who wants Google Business Profile work done for them at $69 or $99 a month, and who will still approve posts and review replies.
Frequently asked questions
Common questions about Ninja and what's included with every plan.